Full disclosure, we don’t know if this one is classified as a drink story or a fashion news.
This bit of confusion comes courtesy of Heineken, which announced the release of limited-edition sneakers. Yes, the world famous beer brand jump on the sneaker bandwagon with its own set of kickers. The best part? They actually contain insoles filled with Heineken Silver. Additionally, seven of the 32 pairs created will be available in Singapore.
To create these new sneakers, Heineken enlisted the expertise of famed sneaker virtuoso Dominic Ciambrone, aka “The Shoe Surgeon.” This collaboration follows the launch of Heineken Silver, the brand’s new smooth and easy-drinking beer, brewed for a new generation of drinkers.
walk on beer
With all the freedom to showcase his creative genius, Ciambrone set out to design these innovative kickers. Mind you, Ciambrone has lent his talents to create high profile custom sneakers for LeBron James, DJ Khaled, and Drake, but this latest proposal is undoubtedly one of his most unique creations.
“Partnering with Heineken for their new beer was a fun challenge. We both share a passion for innovation and pushing boundaries and have created a design to reflect that,” explains The shoe surgeon. “The shoe not only embodies the energy of Heineken Silver, but literally wears it. I can’t say I’ve ever designed a sneaker that contains real beer before.”
Matching Heineken’s signature Silver colourway, each pair features a sleek green lenticular upper with silver and red accents. Functional and cool, a removable metal bottle opener is integrated into the tongue of the shoe. Definitely a handy feature when it’s time to open a bottle of beer.
Raising the shoes are soles with Heineken Silver. Using a specialized surgical injection method, Ciambrone effectively made Heinekicks the very first pair of sneakers that let you walk on beer. As symbolic as they are functional, the insoles provide the wearer with an unexpectedly smooth and unique feeling while on the move – an experience parallel to the creamy taste of Heineken Silver.
Get a first glimpse of Singapore
For collectors, getting your hands on one of these custom kicks will surely enhance their collection. The good news is that seven of the 32 Heinekicks created are set to drop in Singapore in Q4 2022.
You can also see these new Heineken sneakers up close in Singapore. Pairs of Heinekicks will be on display at the Limited Edition Vault at [email protected] as part of Project Future organized by Culture Cartel x 2MR Labs. This special preview will run throughout the event starting August 11, 2022.