Michael Jordan is one of the most recognizable athletes to ever live. However, there is one thing that just might be better known than him too. These are the shoes that bear his name and have been causing a stir since Jordan has been playing.

“Air Jordan” are two of the most important words in the world of sneakers. The value and cadence of Air Jordans is something that very few shoes can claim. As a result, Jordan Brand is worth billions of dollars, with MJ himself becoming basketball’s first billionaire.

Rare Jordan shoes have a purchase markup that far exceeds the shoe. However, there is now an official source to get the rarest Jordans and that is a new store called “Trophy Room”, which was recently unveiled by Michael’s son, Marcus Jordan. Marcus owns the store and promises to house some of the rarest Jordan collectibles in the world.

Marcus had this to say about the new store.

“I have good memories with my family. In the trophy room growing up, my dad had shoes worn by the game, all the awards, all the memorabilia. There will be parts of that in the Trophy Room store with shoes worn by the game on display, photographs of us inside the original trophy room, various family photos and videos that give off that warm feeling .

The boutique is an upscale boutique and is located in Orlando, Florida. The store promises to carry exclusive Jordans and is said to be collaborating with brands such as Upper Deck Card Company and Nike.

This isn’t the first time Marcus has opened this store, initially managing the estate of Michael Jordan. However, as word spread, Marcus opened a store in 2016 in the Walt Disney Entertainment District and would close in 2019, moving to an online-only model. We wish him the best for his reopening.