Asian American basketball photographer Koolmac has finally fulfilled his dream of designing his own Jordan sneakers.
Cameron Look, who goes by the name “Koolmac” on Instagram, posted photos Monday to showcase the boba tea-inspired Air Jordan 36 Low sneakers he designed in collaboration with the Jordan Brand.
Speaking to NextShark, Koolmac said discussions on the project began in late 2021: “It certainly took time, but it was worth the wait. The creative process is always fun.
“I worked in Nike retail for three years and dreamed of a day like this,” Koolmac wrote in a post. Instagram post start the shoes.
The new shoes feature a matcha color scheme and tapioca ball circles on the insoles and mudguards. The sneakers also have “Matcha Matcha Man” text on their volt strips.
For the finishing touch, the kicks feature the iconic Jumpman logo on the left shoe tongue and a boba tea cartoon character on the right.
“Through experiences and relationships, I learn to bring my ideas to life. My loved ones know the hours I spend, the miles I travel and the time I sacrifice away from my loved ones,” the photographer continued in his post.
“Sometimes I feel guilty and conflicted, but I believe we are changing the world. To everyone who supports me, my photography, my products and my story, this is for you. Yes, we have, but there is still a lot to do.
On Sunday, Boston Celtics forward Jayson Tatum was spotted shaking the Footwear designed by Koolmac during his team’s Game 1 against the Milwaukee Bucks in the NBA Playoffs Eastern Conference Semifinals.
“I’ve built a strong relationship with Jayson over the past four years when he’s been training in Los Angeles in the offseason with Drew Hanlen. It’s been great to see the trajectories of our careers since we met in 2018. We both respect each other as masters of our crafts,” Koolmac told NextShark.
“Given that background, Jayson was of course the perfect person to launch the shoe. The colorway was perfect as he plays for the Boston Celtics and the timing couldn’t have been better considering these are both the NBA playoffs and AAPI Heritage Month.
Koolmac also shared that he was on a mission to break stereotypes about “what it means to be a photographer.”
“Four years ago the market for creative sports photography didn’t even exist,” he told NextShark. “I’ve been blessed to inspire other creatives and Asian Americans around the world through my craft. I may have a camera with me, but I’m also an artist, a designer , a storyteller and much more.I never wanted to be anyone’s “photographer”, I always wanted to be part of the family.
Characteristic image via
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