CUPERTINO, Calif., July 7, 2022–(BUSINESS WIRE)–SugarCRM today announced that Funds2Orgs has implemented its AI-powered CRM platform to help support its mission to put shoes on the feet of the less fortunate, while helping to support the micro-entrepreneurship, giving people a path to prosperity.

To date, Funds2Orgs has helped 20,000 nonprofit organizations orchestrate shoe drives, providing inventory to more than 4,000 micro-entrepreneurs in 26 developing countries around the world, who then sell the shoes to financially support their families. In turn, Funds2Orgs has contributed more than $11 million to fundraising for nonprofits, helping them achieve their own missions, while keeping millions of shoes out of landfills.

Sugar provides Funds2Orgs with a central platform to manage engagement with its nonprofit partners while enabling its dedicated team of coaches to work more efficiently and transparently track the sourcing and distribution of collected shoes.

Additionally, Funds2Orgs uses Sugar as a lead generation tool to identify new fundraising partners and immediately begin building relationships. Sugar funnels collected data into a development or monthly drip campaign, so its sales teams have more time to directly engage new partners, identify their key fundraising goals, and begin building long-lasting relationships. term.

“Sugar has freed up up to 50% of our coaches’ time,” said Courtney Eaton, president of logistics, Funds2Orgs. “We’ve automated the development and delivery of prospecting emails, so Coaches now have more time to speak with new partners and discuss their needs directly. Sugar’s all-in-one platform gives us helps engage and recruit fundraising nonprofits while accelerating our impact on creating opportunity for families in developing countries without government assistance.”

“We are thrilled to see that the Sugar platform is doing the work to help Funds2Orgs maximize efficiency and overall overall impact for the organization through automation and better operational visibility. fast and easy,” said Chris Pennington, chief customer officer at SugarCRM.

Funds2Orgs engaged Faye, Sugar’s 2022 Reseller Partner of the Year, to lead the implementation and build custom features that meet the unique needs of her organization, including new custom templates for sales and revenue generation processes. leads. Deployment through SugarCloud gives Funds2Orgs increased flexibility and customization.

Learn more about how Funds2Orgs is boosting its shoe training efforts using the Sugar platform.

About Sugar CRM

SugarCRM is how marketing, sales, and service teams finally get a clear picture of every customer to help businesses achieve new levels of performance and predictability. Sugar is the CRM platform that makes the hard stuff easier.

Thousands of businesses in over 120 countries rely on Sugar to deliver high-definition CX by letting the platform do the work. Based in Silicon Valley, Sugar is backed by Accel-KKR. For more information about SugarCRM, visit:

See the source version on


Erin Lutz
Lutz Public Relations and Marketing (for SugarCRM)
[email protected]