London, United Kingdom, April 28, 2022 — StepNa web3 mobile run app for earning, recently partnered with Asics – Anima Sana In Corpore Sano, which means “A healthy mind in a healthy body” in Latin – to launch a non-fungible token StepN-Asics Sneaker in edition limited (NFT) mystery box collection. The NFT sneakers were hosted and minted on BNB Chain, and the collection launched exclusively on Binance NFT Marketplace.
StepN is a web3 lifestyle app that rewards users with crypto for getting around, whether walking, jogging, or running outdoors. To participate, users must download the StepN app, purchase an NFT, and move to earn tokens. Users can spend their earnings in the StepN ecosystem or redeem them on an external account and cash out for profit.
Joe Pace, Head of Business Development at Asics, said, “Asics is committed to inspiring people to have a healthy mind in a healthy body, and we aspire to apply technology thoughtfully to advance this mission.
“Our partnership with StepN and its world-class team is designed to encourage the Web3 community to step away from their screens and walk, jog and run outdoors. The StepN app is an incredible feat of innovation technology, and we believe Asics’ immediate and long-term collaborations with it will help millions of people around the world have a healthy mind in a healthy body,” he said.
The collection, co-branded by StepN and Asics, has garnered tremendous interest from the community, with over 195,000 attendees and subscribed tickets. Total trading volume exceeded $10 million, with the price floor held at over $3,000, illustrating the success of the initial game offering (IGO).
“In the space of a few months, StepN is proud to have attracted a huge and enthusiastic following to the Web3 space,” said Jerry Huang, co-founder of StepN. “Our partnership with Asics couldn’t have come at a better time. Asics is one of the most successful footwear brands on the global market, and we’re excited to share the benefits of Web3 with a diverse new group of fitness enthusiasts.
“Users can expect more exciting developments from StepN in the future. The app plans to integrate more SocialFi elements into its platform and will roll out exciting features for non-native crypto users to facilitating their integration into the Web3 world. The partnership with Asics marks the strategic start of this journey,” said Yawn Rong, co-founder of StepN.
The positive results further underline the support of the Binance ecosystem, including the good design of the Binance NFT Subscription mechanism as a fair opportunity for a large number of users to participate in Binance NFT primary sales and enjoy an elevated NFT experience.
One hundred thousand dollars of the proceeds from the sale of the NFT sneakers will be donated to a charitable cause by StepN, Binance and Asics.
StepN is a web3 lifestyle app with elements of SocialFi and GameFi, which rewards users with crypto for getting around, whether walking, jogging or running outdoors. To participate, users must download the StepN app, purchase an NFT, and move to earn tokens. Users can spend their earnings in the StepN ecosystem or trade on an external account and cash out for profit.
Since launching its public beta in December 2021, STEPN has exploded in popularity and crossed a market capitalization of $1 billion. User growth and engagement has also increased steadily, with total app downloads exceeding one million.
StepN is committed to doing its part to reduce its impact on the environment, reduce emissions and encourage users to be aware of the climate impact of their actions. In addition to relying on Solana, a greener blockchain, StepN allows its GMT governance token holders to vote on how much of its profit pool will be donated to purchase carbon removal credits on the blockchain. It also offers users the option to donate their token earnings to the purchase and burning of carbon credits. Further information can be found at StepN here.
About Binance NFT
Binance NFT, Binance’s official NFT Marketplace, provides an open marketplace for artists, creators, crypto enthusiasts, NFT collectors, and creative fans around the world with the best liquidity and lowest fees. It consists of three product lines: premium events, mystery boxes and a marketplace. Now, Binance NFT aims to create the first and largest GameFi NFT trading platform for gaming projects through IGOs, with core in-game assets sourced from top-tier gaming projects.
Asics was founded over 70 years ago by Kihachiro Onitsuka and is today one of the leading designers and manufacturers of performance athletic footwear, apparel and accessories. For more information, visit asics.com.
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