Under Armor is now set to release the Curry 4 FloTro Lilac sneakers this Friday. On eBay, searches for shoes increased by more than 70% after the 13-year-old veteran’s performance in Game 4 during the 2022 NBA Finals. Two pairs of FloTro 4 Lilac shoes have already sold for more than $1,000 on the website.

The Under Armor Curry 4 FloTro Light Show shoes hit retail stores on July 22. The sneakers available included pink and black colourways. In the playoffs last season, the Warriors finished 6-0 when Curry wore the lilac sneakers. The Finals MVP dubbed them “Lucky Lilac”.

Ed Wallace, the lead shoe designer for the Curry brand, commented on their product. He said, “When I saw the Curry 4 FloTro, it was just a prototype lying around our office in Portland.”

“The 4 is everyone’s favorite. We decided to keep it simple and true to the original, but improve it from a performance perspective and make it premium.

Additionally, Steve Segears, Global Merchant/Senior Merchant for Curry Brand, released this statement: “When it comes to FloTro, we have a unique proposition here. The Curry 4 is an iconic shoe.

“When he released the original pair in the final? We know what kind of history it created and that was a major departure from the Curry 3. It got a lot of attention and people were extremely excited about it.

Under Armor Curry 4 FloTro Lilac Shoes Release August 5th

More importantly, the Curry brand has done a great job of listening to customer complaints. Segears made this point clear. “When Ed and I were coming back to do the 4 again, we looked at consumer feedback, as people who wore the 4 a lot. Ed put some extra ankle padding and we really cleaned up all the details.

“Some of the areas that have caused problems in the past? They won’t give you these problems in the future because these guys really got in.

Over at CurryBrand.com, the Curry 4 FloTro “Lucky Lilac” sneakers drop this Friday, August 5th. If Curry fans want a pair, they’ll have to dig deep into their wallets. On eBay, the Under Armor Curry 4 FloTro ‘Retro Pink’ retails for $279. This is for men’s sizes US9.5, US10.5, US11 and US12.

Additionally, the Curry 4 FloTro ‘Vivid Lilac’ pair retails for $350. The US shoe size currently available is a men’s 13. The 2022 Unreleased Under Armor Curry 4 FloTro ‘Eat Learn Play’ white shoes with red laces are also selling for $576.

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