Aafter The tragic death of Kobe Bryantthe whole sneaker world was turned upside down with many of its NIKE and Adidas models sold for crazy sums. Soon after, Kobe Bryant’s estate led by widow Vanessa Bryant was unable to reach an agreement to continue their partnership. After more than a year without more Kobe sneakers, it turns out that NIKE did the right thing and allowed the late legend’s silhouettes to continue to be produced. Additionally, Vanessa Bryant has struck a deal to produce an all-new signature sneaker made specifically in honor of her daughter, Gigi Bryant. The way this agreement was reached has a touching meaning and a humanitarian purpose that satisfied all parties with the outcome.
Although NIKE will retain a percentage of all Kobe signature shoes, 100% of the profits made from Gigi sneakers will have a specific purpose. Those familiar with Kobe Bryant’s post-basketball career know that he had a foundation specifically dedicated to young women who wanted to play sports. We are talking about the Mamba and Mambacita Sports Foundation. This is exactly the same place where Gigi Bryant started jumping before this tragic accident. Following her death, Gianna Bryant left many good friends and teammates in this foundation and Vanessa Bryant was able to secure her future in sports through NIKE.
Vanessa Bryant announces the big news.
This was announced by Vanessa Bryant via Instagram: “We are delighted to announce that our partnership with Nike will continue! I am so proud that my husband’s shoes are still the most worn by players on the NBA courts and that the demand for his shoes remains so desired by his fans around the world. With this new partnership, fans will soon be able to having access to Kobe and Gigi Nike products for years to come and with Nike donating 100% of net proceeds each year for Gianna’s shoes to our Mamba and Mambacita Sports Foundation (M&MSF). I am also grateful that Nike and I will work together to establish a youth basketball center in Southern California that will share the Mamba mentality with young athletes for generations to come. I know this is an inspiring moment for my husband and daughter’s global fans, and I appreciate you so much!”