Wingstop Inc. is expanding its social media footprint with a sneaker collaboration giveaway that begins Thursday, the company announced.

The Dallas-based chicken wing concept is using its Instagram, TikTok and Twitter brand platforms to develop a social media joke about its shoe symbol-like winged logo.

The company calls the shoes, designed in collaboration with Los Angeles-based Shoe Surgeon, the “Lemon Pepper 1s.”

Social media users have joked about the similarities between Wingstop’s winged logo and a popular shoe brand for years, the company said, citing a TikTok video and a Twitter meme.

Those interested in the giveaway must register for Wingstop’s loyalty program, The Club, then reply or comment on posts on Wingstop’s Instagram, TikTok and Twitter accounts.

The shoes feature forest green leather and mesh, cream suede, a winged logo on the heel and a tongue that features a packet of the brand’s Lemon Pepper seasoning, which gives the shoes their name.

The lining of the shoe is printed with: “Wings. Fries. sides. Repeat.”

Wingstop, founded in 1994, owned and franchised 1,791 locations worldwide as of March 26. At the end of the first quarter, it had 203 franchised restaurants in international markets.

In mid-May, Wingstop announced a development agreement for South Korea with an initial commitment of 60 restaurants over a 10-year period. The first should open in early 2023.

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